Space and visibility.

Product designers create projects whose destiny is to be at the service of projects of a larger scale, because objects will be placed in a space.

“Excuse me, what do you do for a living?” “We’re designers”

“Ah, so you design the decor of spaces, right?”

“Um, not really, let’s say ... we design objects that are then used by others to furnish spaces”

“Mh, ok”

Judjing by the number of times this type of dialogue recurs, we guess it must not be very clear that there’s a close relationship between product design and the design of the space in which the product will be placed. Objects have a visual impact on space. They weather attract the observer’s attention or let the gaze see the environment in its wholeness. Some objects, designed to be outdoors, must necessarily let Nature, the square or the promenade prevail. In some other cases, objects can constitute a graphic pattern, like a mark on a background. In any case, designers of industrial products must take into account that their objects will be used in very different contexts. Architects of all schools, both the aseptic, minimalist ones, and the macrobiotic biodynamic organicists, must be able to use the same object without being afraid to go against their beliefs (which are generally very strict). In short, the industrial object must be as universal as possible to serve human beings well. Even if an object can be ascribed to a certain aesthetic trend (something that can only be said on a theoretical level, and always in retrospect) it will be universal if it allows people to behave in the healthiest possible way and to to relate to one another within space.