We’re just talkin’ about the future, forget about the past!

If developing a project only consisted in solving problems, if its aim was merely the production of a new object, nothing new would probably ever have been done. But then, what is real innovation? Today’s creative attention is increasingly shifting from the production of objects to the creation of a network of relationships, let’s say of a community. Each project requires a meeting between designers and artisans and their discussions, chats, research for a common goal.

No, it’s not about nostalgia for an alleged golden age of interpersonal relationships. It’s about making something totally new. What arises from the meeting of two or more open minds is necessarily new. It is unprecedented. That is true creation.

Believing this means being open to the existence of something like collective intuition, something that goes beyond the faculties of the individual intellect. This is the ideal working mind set we aim to. Being attached to one’s own ideas, on the contrary, leads to not accepting criticism and getting stiff. This is what happens if one grows old thinking he/she’s the sole responsible of his/her luck. It is no coincidence that young wood is alive and flexible, while the old one is hard and dead. Knowing this, we basically desire spiritual youth, which means flexibility, openness to the new, which is never the production of an item, but a meeting of open minded people of all ages!